Whether it’s a short, week-long trip to a popular destination or a remote retreat into the wilderness, most travellers these days will cite some sort of rich online media in inspiring them to travel. Whether it’s flashy, aesthetically pleasing photos, emails to mailing list subscribers, influencers showing off the hotel they’re at, or eco-tourism (which is becoming increasingly popular) – inspiration appears to be the key. Inspiration is probably the most common element of travel that we see in online travel niches. Let’s take a look first at the infographic we’ve put together, and then run through each point in finer detail. However, there are some parts of this multi-stage research and booking travel journey that vary depending on your own business model, the kinds of campaigns you run, the channels you use, etc. If you’re able to meet the needs of your customers exactly where it suits them the most, you’ll find customer satisfaction rises, and the likelihood of repeat customers increasing. Throughout any stage of the travel customer journey, it’s extremely important to know what industry customers want to receive – whether it be in terms of promotion, guidance, or help. Travel Industry Trends 2020: Where to Meet Your Customers Let’s take a look at the infographic, and explore some of these points in more detail. We’ve put together this guide, with an infographic, looking at various points of pain and ease throughout the travel customer’s journey – all the way from inspiration, through the entirety of the holiday and into the post-trip stage. This means that it’s now easier than ever to study trends in niches and interests within the industry, analyze the data, and draw conclusions. ![]() ![]() ![]() The trend of travel agencies being replaced by travel and tour websites, and almost all forms of travel booking (at every stage) having online options, is nothing new – however, as it grows and grows, more data becomes available to us. From inspiration to research, price comparisons to booking, and most importantly reviews and storytelling, the possibilities of travel via the internet are endless. In the modern-day, so many elements of the travel experience take place online.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |